Najma

Najma was born and raised in Malmö. When she was 17-18 years, she used to work at a call center. The first weeks she used her real name when she introduced herself to the customers and she did not sell much.

But after a while she heard colleagues talk about that they used a different name (a Swedish name) and they advised her to do the same. Najma was going to try this and see what happens. She called herself  “Sara” and she noticed a big difference, people now had more patience and they did not hang on the phone. They trusted her more and she started selling a lot more.

During that time Najma didn’t ask herself why the Swedish name was more trustworthy than her own, but now that she thinks about it she understands that it was nothing more than discrimination.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s